About the Program
In 2006, Duracell® and the National Center for Missing & Exploited Children® (NCMEC®) joined forces to create the Power of Parents program — a nationwide child safety preparedness program designed to help families protect their children. The program helps to dispel the most common safety myths and remind families of the importance of keeping an up-to-date photo of their child. Through education and useful tools, our mission is to help provide parents and guardians with the Power to Protect their families.
Power to Protect
Are you really prepared? While most parents and guardians think they are prepared when it comes to keeping their children safer, there are some important steps they may be missing, such as:
- Creating and updating critical ID tools
- Utilizing tips and safety information provided by NCMEC®
- Empowering themselves with tools and information to keep their family safer
When you have all these steps in place, then you truly have the Power to Protect. Get started by learning about our Child Photo ID Kit, our Teaching Tools and important Safety Tips.